Saturday, February 14, 2015

Be My Professional Valentine

This year, in contrast to every other, I have received, by email, a number of good Valentine’s Day wishes from professionals involved in the legal business. Does this mean that Valentine’s Day has become just another generic holiday, removed from any religious connotation? Probably. Arguably, it always was—at least during my lifetime. 

I’m a sucker for hearts and flowers and pink stuff, though, so it actually is a great way to get in front of me—and in front of many others, I’m sure. I am pretty much guaranteed to double-click to open something Valentine-related.

Why not wish someone a little sweetness at this time of year? I’ll remember you fondly, appreciate the graphics if you happen to do design. February 14 seems like an easy marketing opportunity. Note to self: Send a few professional Valentines next year.

—Lori Tripoli

Is “do more marketing” one of your performance goals? If so, consider these posts:

 
 

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