Probably the best story I have about getting a client took place several years ago. A publisher solicited some of her colleagues; she was looking for a freelance writer and editor. My name turned up on two lists, and that’s how easily I got the gig. So how do you make sure your name turns up on someone’s short list? Or on the short lists of several people?
Stay in touch. I send handwritten notes and memorable Christmas cards. I share information even if there’s no direct benefit to me. Little, professional, “thinking of you,” “thought you might be interested” bits of correspondence go a long way toward keeping your name on someone’s mind. Sometimes these efforts generate goodwill in untold ways.
Bar associations are another viable venue for staying in touch and for meeting new people. There seemingly is a bar association for every possible interest: city bars, county bars, state bars, women’s bars, black lawyers’ bars, Italian-Americans’ bars, gay/lesbian/bisexual/transgender bars. Some also admit nonlawyers or allow them to attend bar functions. Find a bar that suits you, and make a go of it: attend a talk, go to a luncheon, participate in a volunteer activity. When you get there, actually talk to someone. Remember that many people are uncomfortable. Don’t cling to the people you know. Meet new ones. Chat about more than work, the law, the weather. Help others feel at ease. Ask for business cards. Then stay in touch.
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