What Are your Associates Tweeting?

This recent dustup in the running world, involving sexist tweets made by a writer, some of whose clients then had to tweet responses (with one editor telling the writer to “grow up”), serves as a cogent reminder that law firms need social media policies, and they need someone to monitor social media sites, and they need someone to enforce those policies. An “all tweets are my own” disclaimer doesn’t necessarily absolve the writer; significant damage can be done even if a tweeter is just venting his or her own opinion about, say, a firm, a rival, a client, or an industry. Do you know what your associates are tweeting?