I was excited to see BigLaw realizing the power of presence
in a recent Legal Times blog post about Pillsbury Winthrop Shaw Pittman’s new digs in the District of Columbia
that feature accessible event spaces and a visible-from-the-street logos. Katelyn
Polantz, Pillsbury Lawyers to See ‘Radical Change’ in New Office, Blog of Legal Times (Dec. 8, 2014 12:22 PM EST).
In a place like Washington, one never knows
who, indeed, just might be walking by and taking note. Could this be a sign that BigLaw is finally
beginning to understand marketing? Let’s hope so.
—Lori Tripoli
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White & Case’s presence is clearly visible in Hamburg,
Germany. Photo credit: M. Ciavardini
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