Make an Opportunity Out of Bad News

Big Law has not exactly endorsed the blogosphere, according to this report in the National Law Journal on how few major law firms have lawyers who blog. Initially, all I could think was an exasperated Really? But there’s opportunity there for everyone in a firm. Whether you are a paralegal, an associate, a partner, a marketer, suggest a blog. Make a business case for it. Offer to write it. Seize some initiative. Then track the results.